City of Champions Crunch.

This is possibly the funniest thing I've seen all week. All year maybe. Max...it is so funny how he can't really pronounce words. Just that little affectation. So cute.

And Heinz Ward? Love that smile. That smile makes football seem like game of frisbee. It can certainly sell cereal.

Also, note how Heinz is wearing an oversized shirt that looks like it got pulled out of someone's laundry. Max is wearing a fitted, collared shirt that has been pressed and starched within an inch of its life.

There's the 'behind the scenes' thing below. Max keeps eating the cereal, I guess he only endorses a product he can really stand behind. Also the soul patch. That's creepy, he needs to get rid of that.
-CE