Sidney Crosby for Fiber.

Sidney Crosby is nothing if not a great...well, hockey player, but he is also the ultimate endorser. Seriously, if he started endorsing water, I would probably quit...ok, cut down, my Diet Coke habit and make the switch.

National hockey star, Sidney Crosby, gives us a glimpse of what's under his jersey as he gears up for the season. The acclaimed athlete and 2009 Stanley Cup champion is backing a campaign by Kellogg's to encourage Canadians to score the body benefits of fibre, after a new survey reveals that we're not making the grade when it comes to fibre consumption. (CNW Group/Kellogg Canada Inc.)

And Sid's press release said,

"As an athlete, I know how important it is to eat well and get this powerhouse nutrient in your diet regardless of your age or your fitness levels,"said Sidney Crosby. "Fibre benefits far more than some may think: your heart, your digestive system, your weight, and your energy levels. It's hard to believe that something as simple as eating fibre can help your body in so many ways, yet we're not getting enough. That's why I'm excited to be supporting Kellogg's efforts to educate Canadians on scoring the body benefits of fibre."

 I know. Something oddly sexy about the shirt, right? Apparently it's called a 'second skin' and was specially painted for him.

I can't believe I forgot to mention this- Halloween, the Pens played the Wild at home (they eventually lost) but Sid, oh he got angry. We saw one of the rarest sights known to man. Sidney Crosby getting in a fight. He's usually too cool headed, too in the game to let guys start that stuff with him. But this time, he knew what needed to be done. Marek Zidlickey pushed him too far. So sexy. Just watch. I've seen it like, eight times already.

-CE